Until the beginning of the last century, it was a tavern. In the 1920s, architect Piero Portaluppi was commissioned to design a cinema-theater.
The architect designed a angular perspective between Corso Cavour and Via Parodi. The theater opened in 1927 as the “Politeama Principe Umberto Cinema Teatro.”
In 1978, the cinema closed. It reopened in 1991 as a shopping center and cinema with approximately 370 seats. The angular perspective was maintained during the renovations, and the Art Deco wrought-iron canopy with the writing “PPUCT” (Politeama Principe Umberto Cinema Teatro) still stands.